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Financial Communications Back to overview

Strategic communication consulting for corporate transactions, communications for financial products and services, and investor relations all have a lot in common: They require a deep understanding of the topic at hand and a communication style that mirrors the stakeholders’ language. fischerAppelt, advisors understands and manages all aspects of these challenges. Since 1999, our proven experts have provided guidance to globally active corporations and young, innovative start-ups as well as public institutions and associations in their communications aimed at the financial and capital markets and other financially oriented target groups. From our regional offices, we provide custom solutions for successful financial communications – with strategic value added, sustainable concepts, and impressive designs.

PR and Marketing for Financial Services

There are a great number of brands with products and services active on the financial market. From the target group’s perspective, most are barely distinguishable from their competitors and rarely are they self-explanatory. In fact, most need to be translated and explained to the target group in a language they understand. In order to generate greater awareness of these topics or give a brand a unique position, the message needs to be both concise and creatively implemented. fischerAppelt, advisors analyzes the market as well as the strengths and weaknesses of products or brands to derive communication concepts that will differentiate financial brands, products, and services from the competition. We enhance the profile and find the primary arguments that will convey the necessary message and impress its audience. Along the way, we integrate this group of ideas into the interaction between all the various communication disciplines: PR, online, advertising, and events.

M&As and Transactions

Transactions such as IPOs or M&As are crucial milestones in a company’s development and are characterized by high levels of complexity and public interest. Strategic and integrated communications and scenario planning are absolute musts for overcoming complexity and mastering the public space while also playing a key role in the success of the transaction itself. fischerAppelt, advisors offers its support and expertise in developing engaging transaction stories and messages as well as tactically communicating these to the media and stakeholders.

Investor Relations

Good investor relations are crucial to corporate success. From its experience in guiding numerous listed companies, fischerAppelt, advisors has the expertise to optimally address the financial community above and beyond the ever-growing list of legal requirements. Beginning with a tight integration of IR concepts and corporate strategies, we enhance our customers’ profiles on the capital market. We use a broad range of communication tools which we continuously expand with useful innovations to accomplish this objective. A high level of process reliability when making the required public statements and across all other facets of IR is another natural result of our system. We ensure that investor relations are in perfect harmony with all other communications so that the company shows a unified comprehensive profile to the public at large.

Annual and Quarterly Reports

Annual and quarterly reports are among the most important tools for corporate communications and are a key channel of information. The requirements are becoming increasingly complex: Corporate reports have to satisfy numerous requirements including constantly redefined legal obligations, corporate governance standards, management responsibilities, and stakeholders’ increasing informational needs. Turning these reports into an effective tool for communications requires more than just fulfilling the legal minimum requirements. fischerAppelt, advisors ensures that annual and quarterly reports convey more than just numbers, data, and facts to the reader – they also express the company’s values and visions, thus serving the informational needs of various target groups: analysts, investors, employees, and the public.