Management is more than just making decisions and delegating. The more cluttered the world of media and opinion becomes, the more important powerful messages, bold profiles, and clear agendas become. Today, executives and people in the public eye must be able to convince others of the correctness of their decisions with their personality and authentic appearances – even in complex situations. They act as role models for employees and ambassadors of the corporate culture. fischerAppelt, advisors develops communicative positions for business, political, and cultural personalities. With tailor-made consulting services such as executive coaching and media training, we provide managers, politicians, and celebrities with the ability to present their case with persuasion and foster the confidence they need in dealing with media, stakeholders, and the social web.

The core element of personal profiling for executives is their credo, which forges a link between their personal convictions and the company’s strategic objectives. Communication in the sense of a credo means moving away from a technocratic management language. Only a language filled with imagery, rich with metaphors and personal experiences can make complex issues accessible to the greater audience. Those who act according to their own credos remain authentic and credible. And in doing so, they connect not only with the audience’s mind, but capture its heart as well.

An Executive Board also is well advised to have a strategically oriented agenda and a clear profile as a whole. What roles do the individual board members play within the company and in relation to others? What topics or departments do they represent? And how can this position be best communicated both internally and externally? Even when an Executive Board handles its management tasks professionally, the public perception is heavily dependent on the personal appearance of each individual member.

Executives generally only stay in front of the microphone and cameras long enough to convey their message to the media and public. But even those relatively few seconds are enough time to make grave mistakes. Whether in a studio, at a press conference, or in a TV interview, our media experts know how to make the best impression. In personal media training, we highlight the effect of a personal profile and show how authenticity in both word and gesture can provide the necessary credibility even in difficult situations.