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Communications for the leading credit card provider
American Express is one of the leading travel- and financial services providers worldwide with five business areas: personal credit cards, corporate credit cards, business travel, contract partners and Travelers Cheques & Prepaid Services. The main goals of the PR activities are the increased awareness of the products and the company American Express. |
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Profiting from megatrends
Aquila Capital is a leading supplier for alternative investments. The product family comprises mainly risk-reducing investment solutions for private and institutional clients. Aquila Capital specializes in identifying emerging megatrends and translating them quickly and efficiently into investment products. |
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The innovative north German Stock Exchanges
Börsen Hamburg-Hannover, the Hamburg and Hannover Stock Exchanges, are the specialists for trading with securities of any kind. fischerAppelt, ziegler accompanies the Corporate- Brand- and Product-Communications of the Hamburg and Hannover Stock Exchanges. |
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Deutsche Bank Prize in Financial Economics
The Center for Financial Studies (CFS), based in Frankfurt am Main, is a research institute attached to the Johann Wolfgang Goethe University of Frankfurt. It conducts independent and internationally-oriented research on financial markets, financial intermediaries and monetary economics. Launched in 2005, CFS awards the “Deutsche Bank Prize in Financial Economics” every two years for outstanding international research in the field of finance. fischerAppelt, ziegler is providing PR support for the 2007 prize. |
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LAB.01 – discover the next
LAB. 01, the DaimlerChrysler project for EXPO 2000 demonstrates the potential of modern high technologies to young people. fischerAppelt supported the EXPO science exhibition with an integrated campaign comprising press relations work, tour events and a specially developed Internet platform. |
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Fidelity stirs up the market
fischerAppelt, ziegler supports Fidelity International, one of the world’s largest fund management companies, with strategic PR and topic management in its penetration of the German market. The declared aim of both client and agency: to be one of Germany’s top 5 fund companies by 2010. |
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European communication for a new brand
The Glas Trösch corporation is one of Europes leading producers of glas and employs about 2.700 people. Since 2002 fischerAppelt supports the european pr- and advertising activities of SILVERSTAR, one of Glas Trösch's main brands, for up to nine countries. |
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Blazing a Trail for Hamburg 2012
Within the context of the national phase of application it was essential to position Hamburg as the ideal location for the Summer Olympics 2012. fischerAppelt developed a networked communication campaign, which arose elation and engagement for Hamburg as a venue in the regional and national target groups.
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Premium Sea Cruises
Hapag Lloyd Cruises stands for tradition, exclusive sea cruises and variety and possesses unique products. fischerAppelt developed an integrated umbrella brand campaign with the aim to make the image of the traditional company Hapag Lloyd cautiously younger.
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Three-Level Strategy for Microsoft
fischerAppelt profiles Microsoft‘s hardware and software products as useroriented solutions offering added value. In order to network consumer worlds with technological competence and turn products into themes, fischerAppelt is commissioned to implement a three-level communication strategy. |
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Mitsubishi Brand Change
fischerAppelt accompanied the brand change of Trium when the European mobile phone division Mitsubishi Electric Europe was founded in 2003. The activities comprise the product and corporate communications for Germany as well as the Netherlands. |
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The Pioneer of Jet-sharing
NetJets is the pioneer and global market leader of jet-sharing. The task of fischerAppelt is to increase the brand awareness for NetJets in Switzerland, Germany and Austria and to communicate the advantages of this business model. |
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Invest in Germany
PPM Capital Limited, private equity arm of British insurance company Prudential plc., is a leading source of private equity finance for mid-market transactions. fischerAppelt, ziegler supports PPM Capital and transactions initialised by PPM Capital through focussed media work in Germany. |
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SONY – like no other
Ever since 1990 Sony Deutschland has been the market leader in consumer electronics in Germany. In 2005 the new claim “like.no.other” aims to assure the outstanding position of Sony in its sector. Through a diversified campaign fischerAppelt strengthens the USP “design & quality” and ensures high quality coverage in trade press, special interest and consumer media. |
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Taking biofuels public
VERBIO Vereinigte BioEnergie AG, Europe’s leading integrated producer of biodiesel and bioethanol, has been listed in the Prime Standard segment of the Frankfurt Stock Exchange since October 16, 2006. fischerAppelt, ziegler is responsible for financial communication of the Initial Public Offering, as well as current financial reporting. |
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“Versparen verboten!” Fidelity launches “Einfach Investieren” initiative
The fund management company Fidelity International aims to systematically anchor the topic “investment” in the public consciousness. The initiative targets above all those savers who are both skeptical and risk-averse. These people are to be provided with easily comprehensible information on investing. In order to achieve this aim, Fidelity launched the “Einfach Investieren” initiative. fischerAppelt, ziegler is responsible for the concept and support of the integrated information campaign which was launched in March 2006. |
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