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| SONY – like no other |
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Ever since 1990 Sony Deutschland has been the market leader in consumer
electronics in Germany. In 2005 the new claim “like.no.other” aims to
assure the outstanding position of Sony in its sector. Through a
diversified campaign fischerAppelt strengthens the USP “design &
quality” and ensures high quality coverage in trade press, special
interest and consumer media.
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| Reference |
Sony Deutschland GmbH |
| Project |
fischerAppelt supports following category groups: Home entertainment, IT and Mobile (Personal Audio, Digital Imaging). With a basic service in communicating different product launches and a general support in corporate communication, fischerAppelt also accompanies special events like press trips or trade fairs like the CeBit in Hannover. |
| Field |
Consumer Electronics
IT/Technology
Digital Imaging |
| Services |
Corporate Communication
Issue Management
Special Events
Press Services
Trade PR
Fair Communication |
| Target Group |
Kids & Youth
Adults 20–50 years old
Adults 50 plus
Technical Media |
| Time Frame |
since 2005 |
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